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Download We are Big Data: The Future of the Information Society by Sander Klous PDF

By Sander Klous

This publication demonstrates the inevitability of a consistently growing to be function of information in our society and it stresses that this function doesn't must be threatening: on the contrary, assortment and research of knowledge can assist us hinder site visitors jams, suppress epidemics, or produce tailor made drugs. The authors comic strip the contours of a brand new details society, within which every little thing may be measured from our heartbeat in the course of our morning run to the song we hearken to and our strolling styles via shops they usually speak about the resistances in the society that experience to be overcome.
Sander Klous holds a PhD in excessive strength Physics and contributed to the invention of the Higgs boson at CERN (Nobel prize 2013). Klous works at KPMG and is professor in colossal facts on the collage of Amsterdam.

Nart Wielaard is a self-employed advisor and enterprise author. He develops compelling and transparent tales on advanced subject matters for a extensive diversity of consumers. Wielaard makes a speciality of the area the place expertise, society and company meet.

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36 2 Remove Fear and Conquer Resistance Tension Between the Pros and Cons of Big Data There is clearly tension between what we see as the pros and cons of Big Data. On the one hand, Big Data offers big advantages and we, as users, have massive expectations about how organizations should make those advantages available to us. On the other hand, there is a lot of resentment about the accompanying downsides and even the whiff of Big Data tends to meet resistance. It is human nature to resist change and this resistance is fed by the scope (and speed) of the changes—which are huge in this case and definitely disruptive.

The challenge in this respect is that a single point of data cannot be traced back, but has to be combined with other data. Whether or not a point of data is traceable depends on the circumstances. And let’s not even get into a discussion about what exactly traceable means. Because what if the bar owner doesn’t know Pete’s name and address. Does this mean his data is untraceable? 28 2 Remove Fear and Conquer Resistance Often, these nuances are neglected, with many privacy advocates focusing on limiting the storage of anything that even smells like personal data.

History has demonstrated many times what the risks are when companies are incapable of embracing new and disruptive concepts. Kodak missed out on the rise of digital photography, even though the company had the knowledge it needed to become successful in this area. The smartphone brought Nokia to its knees. WhatsApp made texting practically obsolete. Music streaming services turned the music industry upside down—or at least that part of it that was unable to keep up with a changing digital music landscape.

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