By Nicholas Carr
During this lucid and compelling examine the hot computing device revolution and the arriving transformation at the economic system, Carr weaves jointly historical past, economics, and expertise to give an explanation for why computing is changing--and what it means.
Building at the luck of his industry-shaking Does IT Matter? Nicholas Carr returns with The titanic Switch, a sweeping examine how a brand new computing device revolution is reshaping company, society, and tradition. simply as businesses stopped producing their very own energy and plugged into the newly equipped electrical grid a few hundred years in the past, this present day it's computing that's becoming a software. the consequences of this transition will eventually switch society as profoundly as reasonable electrical energy did. The gigantic Switch offers a breathtaking view of the recent international being conjured from the circuits of the "World huge Computer."
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Extra info for The Big Switch: Rewiring the World, from Edison to Google
It was just another cost of doing business. ” For months afterward, the high and the mighty of the technology world went out of their way to attack my heretical idea. ” The controversy even found its way into the popular press. Newsweek dubbed me “the technology world’s Public Enemy No. ” When the Harvard Business School Press published an expanded version of the article as a book, the industry went through a whole new round of hysterics. So, as you might imagine, I wasn’t exactly used to being invited to lunch by computer companies.
In his spare time, he taught himself bookkeeping, went to the opera, and read widely, filing everything away in his capacious memory. In 1878, just as he was turning nineteen, he happened upon a magazine article with a drawing of Thomas Edison. It was an event that would, as Insull recalled many years later, change his life: One evening I was going on the underground railway in London from my home to my work, where I was taking shorthand notes for a leading London editor, when I happened to pick up an old Scribner’s Monthly.
For the past half century, since the first mainframe computer was installed in a corporate data center, businesses have invested many trillions of dollars in information technology. They’ve assembled hardware and software into ever more complex systems to automate nearly every facet of their operations, from the way they buy materials and supplies to the way they manage their employees to the way they deliver their products to customers. They’ve housed those systems on-site, in their own plants and offices, and they’ve maintained them with their own staffs of technicians.