By Peter Kent
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Extra resources for Search Engine Optimization For Dummies, 3rd Edition
Now, does this make any sense? Aren’t there good reasons to sometimes use such forwarding techniques? Yes, there are. So why would a search engine punish you for doing it? They don’t. They probably won’t index the page that is forwarding a visitor — based on the quite reasonable theory that if the site doesn’t want the visitor to read the page, they don’t need to index it — but you’re not going to get punished for using it. Remember that the search engine programmers aren’t interested in punishing anyone, they’re just trying to make the best choices between billions of pages.
The ones discovered with the Google AdWords Keyword Tool earlier in this chapter? It should. Where keywords are placed and what they look like is also important. Search engines use position and format as clues to importance. Here are a few simple techniques you can use — but don’t overdo it! Chapter 2: Your One-Hour Search Engine–Friendly Web Site Makeover ߜ Use particularly important keywords — those that people are using to search for your products and services — near the top of the page. ߜ Place keywords into
Figure 2-1: A page stored in the Google cache. A cache is a temporary storage area in which a copy of something is placed. In the context of the Web, a cache stores a Web page. com keep a copy of many of the pages they index, and all but Yahoo! even tell you the date that they indexed the cached pages. htm with the actual page name, of course. When you click Search, Google checks to see if it has the page in its cache. 27 28 Part I: Search Engine Basics What if Google doesn’t have the page? Does that mean your page isn’t in Google?