By Amy Jo Kim
What makes a website an online group? How have websites like Yahoo, iVillage, eBay, and AncientSites controlled to draw and preserve a devoted following? How can internet builders create becoming, thriving websites that serve a massive functionality in people's lives? group development on the internet introduces and examines 9 crucial layout options for placing jointly vivid, welcoming on-line groups. Amy Jo Kim, a number one specialist in internet neighborhood layout, has helped AOL, Yahoo, Oracle, MTV, and others commence on-line worlds that experience turn into flourishing accumulating areas that individuals get back to time and again. The publication is stuffed with informative examples, case experiences, and strategies for each aspect of net groups, from welcoming viewers to education neighborhood leaders. (Previously introduced at the wintry weather ninety eight list.)
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Additional info for Community Building on the Web : Secret Strategies for Successful Online Communities
Com/talkback CNN uses Webmaster's Java-based chat software to run scheduled chats, including a daily "simu-chat" that runs in conjunction with TalkBack Live, an interactive TV talk show. Chat participants don't have to register with CNN; instead, anyone who wants to "speak" enters both their nickname, and their "real name," and can then participate in these moderated chats. (See Chapter 7 for more about how TalkBack Live integrates the Web and TV). • Build your own software. If you have the engineering talent, you can make sure your chat software does what you want by building it yourself.
Com eBay's organizes the items for sale using a hierarchy of categories, which facilitates both searching and browsing. Sellers choose a category to list their items in, and buyers can browse through the categories or search by keyword within a category or throughout the site. Here we see the main category page for Pottery, Glass and Porcelain, which displays its subcategories for browsing next to the search function. • a geographic theme is an appealing and intuitive way to get around within a virtual space.
If your community is evolving in ways that you hadn't foreseen, you may want to change your tagline to reflect your changing focus. " But you'll want to think very carefully before changing your tagline, because it reflects your community values (which should remain relatively stable throughout the life of your community). If your tagline is working, stick with it, especially if you're running a highly targeted community. 10). 10. org Slashot has a clear yet idiosyncratic tagline that accurately reflects the personality of this highly targeted community, and it hasn't changed much since the site's launch.