Human Resources Personnel Management

Download And the Winner Is...: Using Awards Programs to Promote Your by John Leverence PDF

By John Leverence

A realistic, step by step advisor to making and imposing awards programs--both new and existing--and easy methods to reap the benefits of confident effects.

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Extra info for And the Winner Is...: Using Awards Programs to Promote Your Company and Encourage Your Employees

Sample text

But, in 1994, "an organization in Britain came up with the idea of running a `Classic Booker' contest, to run in conjunction with the current annual event," according to the Booker Prize home page on the World Wide Web. G. Wells and The Red Badge of Courage by Stephen Crane. The winner was Thomas Hardy's Jude the Obscure. ) Page 11 Recognizing Excellence What are the benefits of these famous or obscure awards? While the answers are as varied as the awards, it comes down to a question of fame vs.

Getting to the Bottom Line Chapter 13 The Awards Presentation 253 Planning the Awards Presentation Elements of the Awards Presentation Business Awards Presentations Page xii Planning the Awards Presentation Elements of the Awards Presentation Business Awards Presentations Awards Presentation Pre-Production Showing Respect Special Event Awards Presentations "I'd Like to Thank the Academy . . " Awards Presentation Production Get It on Tape Post-Ceremony Personalization of the Awards Awards Presentations Do's and Don'ts Chapter 14 How to Use Awards to Generate Publicity 277 Start Sending Out Press Releases Announcing the Nominees Live Announcement Inviting the Press to the Presentation Who to Invite Other Ways You Can Promote the Awards Program Ways Recipients Will Promote the Award Providing and Designing Logos Post-Awards Certificates Craft Citations Commemorative Awards The Power of Publicity Conclusion 293 Appendix 1 297 Appendix 2 299 Appendix 3 303 Appendix 4 307 Appendix 5 313 Appendix 6 319 Index 323 Page 3 PART 1 WHY AWARDS ARE GOOD BUSINESS Page 5 Chapter 1 The Power of Awards Languishing in 87th place among 96 primetime series in the spring of 1981, Hill Street Blues' future on the NBC network was shaky.

While the answers are as varied as the awards, it comes down to a question of fame vs. honor. Fame has its merits. But it is respect that is the most important attribute of an award. However disparate the awards might be, the common characteristic of coveted awards is that they are a trusted recognition of excellenceexcellence in making a TV series like Hill Street Blues, making widgets, or building and driving a winning tractor puller. The prestige and importance that come with respect are the primary benefits for an award recipient.

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