By Richard Jackson Harris
With this fourth version of A Cognitive Psychology of Mass verbal exchange, writer Richard Jackson Harris keeps his exam of the way our reports with media impact the best way we collect wisdom concerning the global, and the way this data creates
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Additional info for A Cognitive Psychology of Mass Communication
Today many shows are routinely recorded for later viewing (so-called time shifting), with the most-recorded genre being the soap opera, which the VCR has now made available to those who are employed during regular hours. See Levy (1987) for a discussion of some basic issues in video and Mares (1998) for studies of children’s use of video. Although bitterly opposed to videotaping at first, Hollywood studios have since joined forces to forge a very symbiotic and lucrative relationship between movies and video.
01% of the viewers of a certain TV program, that still has an impact on 4,000 people out of an audience of 40 million! The third model, cumulative effects, emphasizes the repeated exposure to media stimuli and suggests that effects are due not so much to a single exposure as to the additive effects of many exposures. For example, a single exposure to a supermodel stimulus may not trigger an eating disorder but repeated exposures to ultra-thin, large-breasted women may cumulatively push a woman in that direction, especially if she likes and identifies with the media models (Harrison, 1997).
Movies play a similar role as mass communication in popular culture (Jowett & Linton, 1989), especially now that video technology allows them to be viewed on television. The capacity for very wide circulation of material on the Internet, as well as through fax networks, allows these systems to act a lot like traditional print and electronic media. S. households had home 13 A Cognitive Psychology of Mass Communication Internet access. The young are especially frequent users, with 73% of teens ages 12 to 17 being active Internet users (Mastro, Eastin, & Tamborini, 2002).